How It Works

From a first message to a booked appointment - every step, in plain language.

No technical jargon here - just what actually happens to a lead the moment it reaches your real estate team or roofing company. Pricing is right below, once you've seen how it works.

shamar.app / pipeline
LIVE - REPLYING TO A NEW LEAD RIGHT NOW
New lead received✓ Done
Rules checked✓ Passed
Asking about budget and timing● In progress
Sent to a team memberWaiting
Appointment bookedWaiting
9-Stage Compliance Safeguard

The 9-Step Lead-to-Close Pipeline

Every stage of the follow-up flow occurs programmatically on our verified compliance servers.

1. Lead Ingestion

Shamar integrates directly with your existing setup: Facebook Ads, Google Forms, Zillow, Realtor.com, your website forms, or direct inbound text messages. Nothing gets lost in an inbox or a spreadsheet.

2. Instant Response

The system asks relevant qualifying questions (e.g., budget, timeline, project scope, pre-approval status) to begin warming up the lead immediately in under 15 seconds.

3. Compliance Checking

Before sending, messages are scanned to ensure strict adherence to Fair Housing regulations, honest billing standards, and safety guidelines. Shamar is physically incapable of committing steering violations.

4. Smart Handoff

As soon as a lead is qualified, the conversation is routed fairly to your team members based on customizable rules (round-robin, geographic territory, or custom weights).

5. Calendar Booking

Shamar presents available times directly in the chat, syncs with your team's Google or Outlook calendars, and locks in the tour, showing, or roofing inspection.

6. Automated Nurture

If a lead goes cold, Shamar follows up on a human-like cadence—3 hours, 24 hours, 3 days, and 7 days—bringing them back to life without nagging.

7. Pipeline Visualizer

No more guessing about lead status. You see exactly which leads are chat-active, qualified, booked, or awaiting contract signing in a beautiful, real-time board.

8. Contract Tracker

Once a deal is pending, Shamar helps track key closing dates, contingency deadlines, inspection windows, and appraisal periods to keep transactions moving.

9. Closing Assurance

Shamar prompts secure verification procedures for wiring instructions and critical documents, steering the transaction safely past online fraud and email scams.

See Protection & Closing →
Pricing

Two plans. Nothing hidden.

No charge per agent, no required ad spend, and no pricing you have to book a call just to see.

Growth

$697 $549 / month
Billed $6,588 annually · + $500 one-time setup
  • 1 Shamar account, fully set up for your team
  • Automatic lead reply and qualification
  • Fair housing and honest-communication rules built in
  • Standard follow-up messages for quiet leads
  • Monthly performance report
  • Leads shared fairly across your team
  • Messages written in your team's own tone
  • Appointment booking, handled automatically
  • A direct messaging channel for support questions
  • Weekly report sent straight to your inbox
  • A guided setup session to get started
Book a Call

Full Service

$1,200 $997 / month
Billed $11,964 annually · + $1,000 one-time setup
  • Everything in Growth
  • Priority support, first in line
  • A live report connected to your real numbers
  • Custom tuning to match your team's voice and market
  • A check-in every quarter on performance and rule-following
  • A dedicated space to track every job in progress
  • + choose 2 add-ons from the list below
Book a Call
Full Service - choose 2 add-ons
Pick any 2 of the 4 options below - included in your Full Service price, no extra charge.
Reaching out on LinkedInAutomatic connection requests and follow-up messages to a list you provide
One landing page + booking calendarA single web page built to capture leads, wired straight into Shamar, complete with its own follow-up messages and a branded email
Watching one social accountYou pick Facebook, Instagram, or TikTok - Shamar watches and responds to comments and messages on that one account
A monthly written update for LinkedIn4 posts a month, written and formatted, ready to publish

No required ad spend · No charge per lead · No pricing hidden behind a form

Need staffing instead of automation?

Jireh, also under Jordan Holdings, sources and manages vetted human talent—full-time, part-time, or recruitment-only.

Visit Jireh
Cost Calculator

What is your current setup really costing you?

Enter what you're spending now, and see your real yearly cost compared instantly to Shamar's flat plans.

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Your estimated cost per year, once you enter your numbers - compared instantly to Shamar's plans above.
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Growth vs. Full Service, side by side

What's included Growth Full Service
Automatic lead reply and rule-following ✓ ✓
Fair sharing of leads + appointment booking ✓ ✓
Weekly and monthly reports ✓ ✓
Live report connected to your real numbers ✕ ✓
Custom tuning for your team's voice ✕ ✓
Priority support ✕ ✓
Choose-2 add-ons ✕ ✓
Monthly price $697 $1,200
Yearly price $549/mo $997/mo
Frequently Asked Questions

Got questions?
We have answers.

Everything you need to know about pricing, plans, setup, and contracts.

Is there a contract?

Paying monthly means you can stop any time. Paying yearly locks in the lower rate for 12 months.

What does the one-time setup fee cover?

Getting your account built, your pipeline set up, and Shamar's replies tuned to sound like your team - usually done within days.

Do I have to spend money on ads?

No, and we never require it. Shamar works whatever leads you're already getting; running ads is a separate, optional add-on.

Can I switch plans later?

Yes - move up or down at your next billing date.