AI lead operations for real estate brokerages
Every lead answered. Nothing slips.
Shamar answers inbound texts in seconds, in your brokerage's voice, day or night. It qualifies budget and timeline, keeps the lead warm, books the appointment, and hands off to a licensed agent the moment price, terms or negotiation come up.
The compliance core
The rules sit underneath everything. Nobody can configure around them.
Hover the stack. Your instructions, your agents' instructions and the lead's own messages all sit on top of a core that overrides every one of them. That includes us.
- 01Unlicensed-assistant frame: never acts as a licensed real estate professional
- 02Wire-fraud stop: never confirms payment or wiring details by message
- 03Fair housing language checks on every message
- 04Quiet hours, frequency caps, and STOP honored permanently
- 05Tells the lead it is an AI assistant
- 06No invented facts about a property, a price or a program
- 07No promises about the market or an outcome
- 08Checks who the lead is already working with
- 09Escalates to a named human on a defined list
- 10Writes every message to the deposition standard, reviewed by the sponsoring broker
How it works
One lead, nine steps, zero manual follow-up.
This is what happens to a lead from the moment they text in to the day the file closes. Hover a step.
Form, ad click or text lands in your lead system. Nothing sits unanswered.
Reads intent, budget, timeline and property type. Replies in your voice, not a script.
Wire-fraud stops, fair housing, quiet hours, caps. Enforced before anything sends.
Enforced, not configurableNew, Contacted, Qualified, Appointment Set. Driven by what the lead says.
Round-robin across your actual roster. Nobody's phone goes quiet for a week.
Licensed humanA calendar slot confirmed by text, so a warm lead never waits on a callback.
A structured cadence over weeks and months, every message staged for your sign-off.
Lead volume, qualification rate, appointments set. On your dashboard, no manual pull.
Deadline tracking, signature routing, weekly status. Your agent approves every document.
The Administrative Safeguard Protocol
What Shamar never does.
The strongest page on the current site, kept. These are the lines that protect your license, by design and not by policy.
It does not negotiate, quote terms, or interpret a contract. The instant pricing or negotiation enters the conversation, a licensed agent takes over and Shamar says so to the lead.
Every time, by design. A lead asking where to send money gets the same answer: a named human, on the phone, at a number you already have.
Shamar orchestrates the paperwork. Your agent prepares and approves every document, from the first disclosure to the closing statement.
It introduces itself as your brokerage's AI assistant. Leads who want a human get one, and the thread shows exactly when the handoff happened.
Pricing
One flat monthly fee. No per-lead, no per-closing, no setup surprises.
- AI qualification and SMS follow-up in your brokerage's voice
- The compliance core, included and never optional
- Round-robin routing to your real agent roster
- Appointment booking inside the conversation
- Nurture cadences, dashboard and a quarterly compliance review
- Flat fee by law as well as by design: an unlicensed assistant is never paid per transaction
No card, no contract, nothing owed. Run Shamar on your own leads for two weeks with your team in the loop, then decide. You get the exact monthly number before the trial ends.
Start the trial conversationOur core values · the whole Wiggle Room family
Every decision runs through LIGHT.
Shamar is built by Wiggle Room Entities, a veteran-owned family company in Temple, Texas. The compliance core exists because of the T. These are the five words behind every message it sends.
Keeping our word, following through, protecting trust, and standing by the people we work with.
Improving systems, finding better solutions, and building processes that create repeatable results.
Faith, integrity, humility, honesty, and accountability, personally and professionally.
Operating decisively, staying solution-oriented, and moving with confidence while remaining disciplined and grounded.
Clear communication. No confusion, no hidden problems, no silence inside this company.
To create space for growth and opportunity by investing in people, supporting communities, and building organizations that create meaningful, lasting impact.
To be a leading force for positive change through innovative entities that empower individuals, strengthen communities, and inspire a better future.
Book a call
Twenty minutes. Your leads, your CRM, your questions.
We will walk through how Shamar would sit inside your brokerage, what the handoff looks like for your agents, and what the trial involves. No pitch deck.
Proof, not promises
Shamar was built and run inside our own real estate companies before it was offered to anyone else. We publish no testimonials we cannot name and verify. Every compliance test we run is logged, and the log will be published here.