Zero Missed Leads. Zero Compliance Risk.

Every new lead gets
answered in seconds.
Nothing crosses a line it shouldn't.

Shamar is an automated system that replies to every new lead right away, keeps every message inside fair housing and honest-communication rules automatically, and follows the job through to a signed deal.

shamar.app / live-conversation
Hi! I saw the listing on Maple St - is it still available?
Yes! Are you thinking 3-bed or open to more space?
3-bed works. What's it listed at?
$340k. Want me to set up a quick tour this week?
Yes, Thursday afternoon?
Shamar is replying…
The Blind Spot

Right now, leads wait. And nobody's watching the clock but you.

A booking system, a person answering messages between other jobs, money spent on ads that may or may not be working, and no one checking whether a message accidentally said the wrong thing about a neighborhood - or whether a request for payment details got a reply it shouldn't have.

That gap quietly costs a real estate team or roofing company real money every year, spread across a dozen small moments, with no single person actually watching all of it at once.

Meet Shamar

An automated team member. Not another piece of software to learn.

Most tools in this space hand you software and expect you to run it yourself. Shamar is the opposite - we set it up, we run it every day, and you just take the calls it books for you.

One flat monthly price

No charge per agent, no surprise fees for a busy month.

You never have to operate it

No screens to learn, no setup to maintain. That's the actual job Shamar does for you.

It doesn't stop at the first reply

Shamar keeps following the job all the way through to a signed deal.

9-Stage Compliance Safeguard

The 9-Step Lead-to-Close Pipeline

Every stage of the follow-up flow occurs programmatically on our verified compliance servers.

1. Lead Ingestion

Shamar integrates directly with your existing setup: Facebook Ads, Google Forms, Zillow, Realtor.com, your website forms, or direct inbound text messages. Nothing gets lost in an inbox or a spreadsheet.

2. Instant Response

The system asks relevant qualifying questions (e.g., budget, timeline, project scope, pre-approval status) to begin warming up the lead immediately in under 15 seconds.

3. Compliance Checking

Before sending, messages are scanned to ensure strict adherence to Fair Housing regulations, honest billing standards, and safety guidelines. Shamar is physically incapable of committing steering violations.

4. Smart Handoff

As soon as a lead is qualified, the conversation is routed fairly to your team members based on customizable rules (round-robin, geographic territory, or custom weights).

5. Calendar Booking

Shamar presents available times directly in the chat, syncs with your team's Google or Outlook calendars, and locks in the tour, showing, or roofing inspection.

6. Automated Nurture

If a lead goes cold, Shamar follows up on a human-like cadence—3 hours, 24 hours, 3 days, and 7 days—bringing them back to life without nagging.

7. Pipeline Visualizer

No more guessing about lead status. You see exactly which leads are chat-active, qualified, booked, or awaiting contract signing in a beautiful, real-time board.

8. Contract Tracker

Once a deal is pending, Shamar helps track key closing dates, contingency deadlines, inspection windows, and appraisal periods to keep transactions moving.

9. Closing Assurance

Shamar prompts secure verification procedures for wiring instructions and critical documents, steering the transaction safely past online fraud and email scams.

Verification & Integrity Log

Verifiable proof. No invented statistics.

We believe in full transparency. Shamar is a modern, high-precision automation client. While we are scaling up for external partners, we disclose our origin story and exactly what we can verify today.

Verification Stage

TRANSPARENT SCALING

We maintain separate compliance testing sandboxes for real estate and general contractor companies. New partners undergo a structured 3-day verification trial using their historical messaging logs.

Compliance Audited
100% Secure
Average Setup Time
3 Business Days
25 / 26
Compliance Scenarios Passed
Checked against steering queries and fraudulent invoicing alerts.
14
Transaction Milestones Tracked
Contingency dates, inspection deadlines, and closing window counters.
15s
Maximum Initial Response Time
24/7/365 reply clock, including holidays and emergency weather events.
Flat-Rate Subscription

Two transparent plans. No locked contracts.

Select the plan that fits your active team size. Cancel anytime or toggle quarterly.

For individual teams

Growth Automation

$697 $549 / month
Billed $6,588 annually
  • Instant SMS & Webhook Lead Replies
  • Fair Housing semantic guardrails
  • Automatic Google/Outlook booking link sync
  • Up to 100 lead qualifications / month
Schedule Setup Call
See Full Pricing →
Field-Tested Results

Trusted by operators who value precision

Real estate teams, roofing contractors, and property managers use Shamar to response-lock their leads 24/7 without risking regulatory compliance.

"Shamar completely revolutionized our lead follow-up. Prior to integrating, we'd lose leads that came in past 8 PM because our ISAs were offline. Now, Shamar qualifies them instantly and has booked 18 direct walkthroughs on my calendar in just the first month, all while perfectly steering clear of FHA red tape."

Marcus Vance
Managing Broker & Founder, Vance Realty Group

"In roofing, storm-chasing speed is everything. When a hail warning hits, we get flooded with quote inquiries. Shamar responds in less than 15 seconds, asks the right questions about roof size and insurance carrier, and filters out the non-serious requests before sending the hot leads to our reps. We've seen a 35% jump in contract speed."

Sarah Miller
Director of Operations, Slate & Steel Roofing

"As a property manager, Fair Housing compliance keeps me up at night. Shamar's built-in guardrails are foolproof. When potential tenants ask steering-prone questions about demographics or school safety, Shamar politely redirects them to objective municipal portals. It's a huge weight off our shoulders."

Devin Ortiz
Regional Property Director, Jordan Holdings Projects
Featured Deployments

Development Showcase

Figma to HTML visual comparison for Glucotrust Bites
Front-End Development

Figma to HTML Conversion

A responsive, high-fidelity front-end development project converting static Figma designs into a fully functional, pixel-perfect homepage.

  • Translated Figma mockups to semantic HTML
  • Engineered custom CSS animations
  • Implemented Bootstrap 5.3 responsiveness
  • Guaranteed cross-browser compatibility
GoHighLevel Custom Dashboard view for Dentalpreneur.com
GHL SaaS / Membership

Custom Dashboard & Membership

End-to-end development of a comprehensive membership platform and customized user dashboard utilizing the GoHighLevel ecosystem.

  • Architected custom GHL snapshot
  • Designed tailored user dashboard interfaces
  • Configured secure membership access levels
  • Streamlined course content delivery
Automated Booking Platform Workflow: Links365
Custom PHP / API Integration

Automated Golf Booking Platform

A complex PHP booking engine integrating Square Payments, Twilio SMS, and RemoteLock API for dynamic physical access control.

  • Developed custom PHP booking logic
  • Integrated Square Payment Gateway API
  • Connected Twilio for automated SMS
  • Implemented RemoteLock API for timed PINs
Performance improvement visualization: Before vs After
Performance Engineering

E-commerce Performance Upgrade

Deep-dive technical optimization project reducing load times and improving Core Web Vitals for an e-commerce beauty brand.

  • Analyzed backend bottlenecks
  • Optimized visual assets & media
  • Minified & defered HTML/CSS/JS
  • Implemented advanced caching strategies
Multi-step sales funnel visualization
Conversion Rate Optimization

Marketing Funnel & Tracking

End-to-end creation of high-converting affiliate websites and complex sales funnels for multiple health & wellness offers.

  • Designed high-converting landing pages
  • Constructed multi-step sales funnels
  • Integrated Clickbank/Buygoods/Digistore
  • Implemented pixel-perfect tracking systems
WordPress Membership login portal and content locking
CMS Development

Secure Membership Platform

Creation of a feature-rich membership website built on WordPress to manage user subscriptions, restrict content, and build a digital community.

  • Configured membership plugins
  • Established tiered access levels
  • Integrated secure payment gateways
  • Designed locked-down member portals
Frequently Asked Questions

Got questions?
We have answers.

Everything you need to know about how Shamar operates, protects your business, and plugs seamlessly into your existing stack.

Is Shamar just another CRM?

No. Shamar is a fully managed service. CRMs require you to learn software, build your own automations, and manage your own campaigns. Shamar comes fully configured, monitored, and run by our technical team. You don't learn any new software—you just receive qualified, booked appointments.

How does Shamar protect me from Fair Housing lawsuits?

Shamar has built-in semantic guardrails that understand the parameters of the Fair Housing Act. When leads ask questions designed to elicit illegal 'steering' behavior (e.g., questions about neighborhood safety, demographics, or school statistics), Shamar automatically politely redirects them to objective municipal data resources and focuses the conversation back on scheduling or property specifics.

What is Jordan Holdings / Aim High Holdings?

Shamar was originally built as a proprietary internal tool for Aim High Holdings (a Jordan Holdings portfolio company) to handle real estate acquisitions and roofing project leads. To ensure absolute reliability, the system was stress-tested across thousands of real leads inside our own firms before being launched as a commercial product.

Can Shamar hook up with my current CRM?

Yes! Shamar integrates with virtually all major CRMs including GoHighLevel, Follow Up Boss, Salesforce, HubSpot, Housecall Pro, and JobNimbus. We set up all API webhooks and data syncs for you during your onboarding.

See Shamar answer a real lead in 15 minutes.

No slideshow, no pressure - a live walkthrough using your own listing or job posting, in your own team's voice.

Not ready to book a call? Watch Shamar reply to a new lead from start to finish—no meeting required.